Mercedes-Benz Unveils AMG-Exclusive Tier for “Mercedes-Benz Collection” Luxury Vehicle Subscription Plan in Atlanta
– ATLANTA, Ga.
Mercedes-Benz is expanding its Mercedes-Benz Collection luxury vehicle subscription service to include a brand-new tier consisting exclusively of the company's AMG high performance models. Currently available only in Atlanta, Ga., the AMG-Exclusive tier provides car enthusiasts with unprecedented access to the top echelon of the Mercedes-AMG product line.
Mercedes-Benz Collection subscribers who crave style and driving performance can satisfy their needs with just the tap of an app, choosing from nearly a dozen new Mercedes-AMG models, including sedans, coupés, roadsters and SUVs powered by AMG's signature handcrafted V8 engines.
"With the AMG-E xclusive tier, our subscribers now have unlimited access to world-class performance luxury at their fingertips," said Heiko Schmidt, CEO of Mercedes-Benz Subscription Services USA LLC. "For over 50 years, Mercedes-AMG's reputation for automotive performance, quality and precision workmanship has built a strong customer following across the globe, including in the U.S. The pilot program in Atlanta is an incredible opportunity for our subscribers to be part of this rich tradition and experience the horsepower and thrill of the drive synonymous with our best-in-class Mercedes-AMG vehicles."
"After receiving feedback from subscribers who had a chance to drive select Mercedes-AMG models in other tiers, it became clear there was significant demand for us to create an opportunity for them to enjoy the full Mercedes-AMG experience," said Craig Walters, Director, Mercedes-Benz Subscription Services USA LLC. "Customers can experience various AMG models, depending on their preferences, changing vehicles for any occasion without restrictions commonly associated with owning or leasing a car. The introduction of the AMG tier reinforces our commitment to meeting consumer expectations and providing the most diverse subscription service in the industry."
Mercedes-Benz Collection allows subscribers to switch between different types of vehicles depending on their needs or lifestyle. With over 60 model variants in the program, the concierge-driven service offers the broadest selection of any vehicle subscription service in the luxury market for drivers who prefer variety, flexibility and convenience. A collaboration between Mercedes-Benz USA LLC, Mercedes-Benz Financial Services USA LLC and Mercedes-Benz dealers, Mercedes-Benz Collection launched in June 2018 as a pilot program.
There are three other tiers currently in the program – Signature, Reserve and Premier – with prices ranging from $1,095 to $2,995 per month (depending on market and tier). The AMG-Exclusive tier is being introduced at $3,595 per month. Subscribers pay a one-time activation fee of $495 and may then choose from a broad array of Mercedes-Benz vehicle styles offered in that subscription tier, including Mercedes-Benz SUVs, sedans, coupes, cabriolets, roadsters and wagon models. The monthly subscription fee for each tier also includes insurance, 24/7 roadside assistance, vehicle maintenance and no mileage limitations.
Mercedes-Benz Collection works through a combination of the Mercedes-BenzCollection app and a local concierge. Once subscribed, customers initiate vehicle exchanges, concierge communication and other actions via the app. Concierge staff then ensure the delivery is consistent with the details and preferences in the customer's profile.
About Mercedes-Benz USA Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 15 model lines ranging from the sporty A-Class sedan to the flagship S-Class and the Mercedes-AMG GT R.
MBUSA is also responsible for Mercedes-Benz Vans products in the U.S. More information on MBUSA and its products can be found at www.mbusa.com and www.mbvans.com.
About Mercedes-Benz Financial Services USA LLC Mercedes-Benz Financial Services USA LLC, headquartered in Farmington Hills, Michigan, with a Business Center in Fort Worth, Texas, provides brand-specific financial products and services for Mercedes-Benz automotive dealers and their retail customers. In the U.S. trucking industry, it conducts business as Daimler Truck Financial and provides flexible financial products and services for Daimler Trucks North America commercial vehicles branded Freightliner, Western Star and Thomas Built as well as Mitsubishi Fuso Truck of America, Inc.
It is a company of Daimler Mobility AG, headquartered in Stuttgart, Germany, which is one of the leading financial services organizations worldwide and was ranked in the top 10 on the list of the World's Best Multinational Workplaces by the Great Place To Work Institute in 2016 and 2018. Mercedes-Benz Financial Services USA LLC was also named one of the 100 Best Workplaces for Millennials in 2015 and 2016, and one of the 100 Best Workplaces for Women in 2016 by Great Place to Work and Fortune.com. For more information, please visit www.mbfs.com/corp or www.facebook.com/mymbfs.