The AMG Experience

Performance, exclusivity and fascination – on race tracks, scenic roads, in the snow or right at the source in Affalterbach.
Experience AMG – with the AMG Experience.

Every AMG is crafted with a commitment to performance, precision and passion. These values define our brand – and come to life through the AMG Experience, creating moments as individual as you are.

On Track

EXPERIENCE THE MOTORSPORT DNA OF AMG.
Experience legendary race tracks around the world and exclusive test tracks that open their gates just for you. Take the wheel of the latest AMG models and experience the pure driving pleasure that comes from combining speed and control. Whether you are gaining your first experience on the racetrack or are already a pro, our professional instructors will help you to perfect your driving skills. Every training session combines progress, precision and emotion. Seconds that count. Moments that last.

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On Road

ALPINE PASSES OR COASTAL ROADS.
The AMG Experience on Road allows you to discover Europe‘s most beautiful routes – culture and cuisine included. Pure driving pleasure, hand-picked stops – the perfect blend of discovery and enjoyment. Each route tells its own story.

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On Ice

THE AMG EXPERIENCE ON ICE TAKES YOU TO THE ARCTIC CIRCLE.
On bare ice, you will master drifts, perfect your handling and experience AMG performance in its purest form. Driving pleasure, Nordic hospitality and unforgettable Arctic nature moments await you.

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Home of AMG

THIS IS WHERE THE HEART OF MERCEDES-AMG BEATS.
Welcome to Affalterbach. At the Home of AMG you will gain unique insights into our world and discover the craftsmanship, dedication and engineering expertise behind our vehicles. Every detail reflects the spirit that shapes AMG.
Beyond, you can become part of that spirit in the drivers seat of a current Mercedes-AMG model. Following the roads around Affalterbach – a place deeply rooted in AMG history – you will experience the connection between heritage, innovation and driving emotion firsthand.
The AMG Experience Home of AMG combines authentic insights with pure driving dynamics to create unforgettable memories.

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AMG Experience Customised

NO TEMPLATE – JUST YOUR VISION.
Can‘t find your dream event above? Then design your own AMG Experience – tailored to your ideas. Existing programmes can be adapted or combined as you wish. From compact half-day tours to exclusive multi-day events including helicopter flights, anything is possible. Your wishes set the tone: from the finest details to grand gestures – everything bears your signature. This makes every tailor-made AMG Experience an experience that is as unique as you are.

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Ready for Your Experience?