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Lovecraft shut down

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H-townbenzoboy's picture
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I think Pierre will enjoy hearing about this the most.:D

Their website is no longer up, and a user at another forum observed that their downsized LA location is closed.

See their site for yourself. lovecraft.com

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Re: Lovecraft shut down

Thank you jesus!!!!! I am going to get some SERIOUSLY good sleep tonight.

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Pierre Hedary
...happily servicing vintage Mercedes-Benz in sunny Florida...
1972 280SE 4.5 252K
1970 280se 3.5 coupe 108K
1971 300sel 4.5 121K
1991 420SEL TMU, but looks brand new!
Mercedes technical advice: 407 765 2867

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Re: Lovecraft shut down

I predicted their shut down a couple years ago, when they opened another store in Oregon. I'm glad they are gone. They weren't helping the diesel world in anyway.

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Andrew  <> 1978 240D ~ Flo ~307k mi <> 2004 VW Jetta Wagon TDI ~ Her Car ~ 115k mi <> 1982 300TD ~ Winnie ~ Sold at 178k mi <> 1977 300D ~ Sold

jb3
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Re: Lovecraft shut down

Yes, I agree. This is common ground I think we all share. In my opinion, only the most public and dangerously destructive simplistic system out there. With a consumer reports record a mile long. Its almost as if they cured a form of cancer for old mercedes.

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Re: Lovecraft shut down

Why so much hate? I would have loved if there was a local outfit doing this service.

dropnosky;163276 wrote:
Yes, I agree. This is common ground I think we all share. In my opinion, only the most public and dangerously destructive simplistic system out there. With a consumer reports record a mile long. Its almost as if they cured a form of cancer for old mercedes.

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jb3
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Re: Lovecraft shut down

I don't really hate them, and I totally agree with exploration of VO technology, its just that I disagree with the fundamental theory behind their conversion systems.

Essentially, Lovecraft has made quite a name for itself even within its own industry for over simplifying whats involved, and telling people what they want to hear; with the predictable result that if and when things go wrong, as they always do on any car, nature of a machine, the negative impact is actually destructive to the industry as a whole.

How this relates to old benzes is that there are a number of known bulletproof engines out there and the mercedes diesel variants are in that list. Lovecraft has made an industry out of specifically "converting" vehicles which will run on vegetable oil naturally despite, no because of, whatever you do to them.
Most lovecraft conversions are on old benz diesels, VWs, or old 6.9 or 7.3 fords. Plus, their location in a hot climate makes the basic short term life span of such a conversion much less apparent.
They have a better business bureau rating of D, which is admittedly better than Frybrid's richly deserved F, but still not all that great.

Basically, its a great formula; you have a spectacular location with a lot of exposure, including every star who wants to appear green coming through the door, or news program looking for a filler piece, a green product that does work with no advertised strings attached, and an effective license to print money. You hire people who haven't the slightest idea of how a diesel works, have no formal training and are mostly transient, but can identify supply and return on a 123 with instruction, and pleasant phone ladies who tell you that ANY diesel will run of of vegetable oil at ANY time at the same time as showing an appalling lack of general diesel knowledge, or even what kind of cars even come in diesel.

Of course, having said all that, I admit that there are indeed dozens of lovecraft conversions rolling around right now running reliably, but time will tell how they hold up.

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Re: Lovecraft shut down

Yes, I found out they moved.
oh well....

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Pierre Hedary
...happily servicing vintage Mercedes-Benz in sunny Florida...
1972 280SE 4.5 252K
1970 280se 3.5 coupe 108K
1971 300sel 4.5 121K
1991 420SEL TMU, but looks brand new!
Mercedes technical advice: 407 765 2867

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