Mercedes- Benz Club Newsletter Tips by Greg Magnus, Central VA Section


	MBCA Newsletter Committee - September 2005 - Vol. 1 - Issue 2

	This email is being sent to all MBCA Section Newsletter Editors. It's a quick read. Who's sending this to you? I'm one of your MBCA Newsletter Committee Members, Greg Magnus, and a section newsletter editor myself (Central Virginia). This edition of MBCA Newsletter Tips focuses on "email newsletters." At some point in the near future you may initiate communications with your members via email. Several sections already do for several good reasons. Below we provide a few newsletter tips we hope you find useful.



			CONTENT IS KING B.B. King may reign in the blues world, but when it comes to email newsletters, "content is king." What should we include in an email newsletter and what should we avoid? First let's take a look at the basics behind differentiating our legitimate email newsletters from those sent by spammers. The terminology may initially appear daunting, but it's actually rather simple. MORE

TYPES OF EMAIL NEWSLETTERS (TEXT, HTML, PDF)
Does it sound like a foreign language? It's not and we don't need to know all that much. Going over a few basic email formats is important so we'll start here. Text emails are the most basic and everyone that receives email can read text. HTML, or Hypertext Markup Language, is a document format language used on the World Wide Web. Web browsers read HTML and so do most email programs. MORE

			USING IMAGES, photos AND MANAGING wHITE SPACE What do your members want to see in your newsletters? Photographs of people having fun with their true love - cars! Major plus if the car is theirs and the picture was taken at an event. Don't have any photos? MORE

For additional tips, type "newsletter tips" in the Google seach window below:

If you have questions, please feel free to contact me at your convenience or any of the committee members listed below. I have a tremendous amount of information available concerning email newsletters for those that would like to explore the issue further.

Have an article or tip for our next edition? Are you encountering a specific problem you would like us to cover? We welcome your ideas and feedback: greg@eoecho.com

Warm Regards,
Greg Magnus
President & Newsletter Editor
MBCA, Central Virginia Section
Ph: 804-915-7379

Again, your feedback is encouraged and welcomed. Laura Simonds is our Newsletter Committee Chairperson. Committee contacts:

Laura Simonds - Committee Chairperson
Ian Gleadle - Seattle Section - Active Member
Julie Nelson - Pikes Peak Section - Active Member
Roy Kuck - Finger Lakes Section - National Secretary
Greg Magnus - Central VA Section - Pres. & Editor

Note: Sections are required to deliver newsletters to all members. If your section chooses to send email newsletters, it is necessary to send printed copies to those without email addresses. Please contact the MBCA National Business Office if you need additional information concerning section newsletter requirements.

recommended books

The SL Experience: The Ultimate Mercedes-Benz SL Resource Book by John Olson
This book is much more than just a great facts & figures book - everything about the SL is included. For those interested in purchasing an SL, the book is indispensable. A must have resource for those that already own an SL. The author, John Olson, is extensively involved with MBCA (2006 Director at Large, Minneapolis, MN). Great read, highly recommended.

Mercedes-Benz Technical Companion by the staff of The Star and the members of the Mercedes-Benz Club of America
Technical insights on service, repair, maintenance and procedures compiled from over 45 years of The Star, the official magazine of the Mercedes-Benz Club of America. The book is a compilation of how-to and informative articles previously published in The Star Magazine. Well illustrated, the book covers simple maintenance to a complete engine rebuild.

Mercedes Benz 124 Series
(Haynes Service and Repair Manual Series) by Steve Rendle
1985 to August 1993 (C to K registration) Petrol and Diesel
Includes Roadside Repairs and MOT Test Checks

Webmaster: Greg Magnus
Phone: 804-915-7379
Email Greg Magnus